Happy Tuesday, Reader! This week, we’re discussing what The Alignment Trinity™ looks like for The Crossover Sensation Brand Archetype. We've covered three other archetypes in this series: The Fully-Booked Cover Band, The Indie Artist, and The Solo Act. Not sure which Brand Archetype best describes you? Take Our 5-Minute Quiz Businesses are facing uncertainty right now, but the Crossover Sensation was built for this moment. If you're a Crossover Sensation, innovation flows through everything...
13 days ago • 2 min read
Happy Tuesday, Reader! This week, we’re discussing what the The Alignment Trinity™ looks like for The Solo Act Brand Archetype. If you missed it, we’ve already discussed two other Brand Archetypes: The Fully-Booked Cover Band and The Indie Artist. (Not sure which Brand Archetype best describes you? Take our 5-minute quiz here.) The Solo Act archetype is unique because while she is looking for sustainability, she’s not looking to become a bigger business. If you're a Solo Act, you love having...
20 days ago • 2 min read
Happy Tuesday, Reader! As we’ve discussed, The Alignment Trinity™ can help you build a sustainable foundation for your company’s lasting success—but your Brand Archetype determines how you implement it. This week, we’re discussing what The Alignment Trinity™ looks like for The Indie Artist archetype. (Don’t know your Brand Archetype? Take our 5-minute quiz here.) If you're an Indie Artist, you want to take your one-person business to the next level. You may already work with contractors, but...
27 days ago • 2 min read
Happy Tuesday, Reader! Last week, we explored how your Brand Archetype determines how you implement business strategies. The Alignment Trinity™ holds the key to sustainable success, but it looks different for each archetype. This week, we’re discussing what The Alignment Trinity™ looks like for the Fully-Booked Cover Band. (Not sure which Brand Archetype fits you? Take our 5-minute quiz here.) If you're a Fully-Booked Cover Band, you've mastered growth—but it depends entirely on your direct...
about 1 month ago • 1 min read
Happy Tuesday, Reader! In the 15+ years that I have been working with small businesses, I have never met two founders who approach their businesses in the exact same way. Each type of owner and their brand has something unique and valuable to offer. And yet, most business and marketing advice ignores this individuality and tries to fit every business into the same box—the "grow as fast as you can to serve shareholders" corporate model. Chasing this one-size-fits-all approach causes...
about 1 month ago • 2 min read
Happy Tuesday, Reader! Over the past three weeks, we've explored a powerful framework for navigating uncertainty—what I call the Alignment Trinity. Today, I want to bring these concepts together and show you how they create a resilient foundation for your business, especially in these unpredictable times. As we've discussed, sustainable business growth requires the alignment of three critical elements: People: Your stakeholders—employees, customers, vendors, and community Systems: Your...
about 2 months ago • 2 min read
Happy Tuesday, Reader! Over the past two weeks, we've explored how to navigate uncertainty by aligning two critical elements of the Alignment Trinity: people and systems. Today, we complete the trinity by focusing on what may be the most fundamental element of all: habits. As a quick reminder, sustainable business growth requires the alignment of three critical elements: Business systems don’t work without a firm grasp of how to align with people. Even aligned people will not succeed...
about 2 months ago • 4 min read
Happy Tuesday, Reader! Uncertainty continues to be the only constant in today's business landscape. Last week, we explored how to align your people—your stakeholders—to navigate these unpredictable waters. Remember, sustainable business growth—no matter the economic forecast—requires aligning three critical elements: people, systems, and habits. Last week’s people-alignment tools help set the stage for what we're discussing today: systems realignment. Aligned people can more easily create...
2 months ago • 2 min read
Happy Tuesday, Reader! If there's one thing that's certain in business right now, it's uncertainty. The constant shifts in markets, policies, and global conditions can paralyze business leaders. But uncertainty doesn't have to knock us entirely off course, and we certainly don't need to live in a perpetual state of anxiety. With the right alignment and tools, we can navigate these unpredictable waters with confidence and clarity. (Interested in working with an expert business strategist to...
2 months ago • 3 min read