Happy Tuesday, Reader! My husband, Craig, used to tell our sons that if you're good at sales and have a trade, you'll always be able to make a living, no matter where you are. That was good advice. I've watched it hold true for him, and for others in my life, over the years. It's also shaped how I think about the future of work for women-owned businesses and their teams. Last week, I talked about Placebinding™: the intentional art of rooting your business in a real place and real...
11 days ago • 2 min read
Happy Tuesday, Reader! I've said this before, and I'll keep saying it: Most community-based businesses would be better served by getting off the internet and into a real-life room. That's the heart of Placebinding™, a concept I first introduced in this newsletter earlier this year, and one I want to dig further as we continue to discuss the importance of The 6% Project and The $250K Club. Placebinding™ is the intentional art of rooting into the place where you are and the people who have...
18 days ago • 3 min read
Happy Tuesday, Reader! Over the last few weeks, I've shared the research gaps driving The 6% Project, the two unlocks behind every woman founder I know who has broken through the $250K ceiling, and the community we're building to close those gaps for the next generation of women-owned businesses. But there’s one crucial element: You. The research, mentorship, and community are important. But this is a grassroots effort, built by and for the women doing the work, and that means we need people...
29 days ago • 2 min read
Happy Tuesday, Reader! When I read Dr. Elizabeth Comen’s All in Her Head last year, I was outraged, frustrated, and saddened. The book documents how women's bodies and experiences have been systematically mishandled by medicine and academia. But what surprised me most was how shockingly little progress has been made even in recent decades, despite constant headlines about breakthroughs in women's health. It hit close to home because I'd been seeing the same pattern play out in my own sphere...
about 1 month ago • 2 min read
Happy Tuesday, Reader! Last week I shared two of the biggest unanswered questions driving The 6% Project. This week, I want to talk about two things we do know. I've lived them, and I've watched them make a difference for nearly every woman founder I know who has broken through the $250K ceiling. Neither of them is a course. Neither of them is a funnel. And neither of them lives on the internet. Unlock #1: IRL Community According to Founderreports, only about 1 in 10 American women owns a...
about 1 month ago • 2 min read
Happy Tuesday, Reader! Last week, I introduced you to The 6% Project. This is our formal research study launching in Fall 2026 to examine what it actually takes for 100% women-owned businesses to break the $250K threshold and sustain it. This week, I want to get specific about why this research is so urgent. It's not just that we don't have enough data on women founders. It's that the right data may not exist at all. Most research doesn't account for 100% female ownership, only some variation...
about 1 month ago • 1 min read
Happy Tuesday, Reader! Every once in a while, you get to have a conversation that reminds you why you love the work. That's what happened recently when I sat down with Tom Hootman of The Marketing B-Sides podcast. This interview covered a lot of ground, and I loved every minute of it. We talked about everything from how we decide who we work with, to my admittedly nerdy approach to time management, to my sort-of-but-maybe-not-really controversial take on AI in business. Pop in your earbuds...
about 2 months ago • 1 min read
Happy Tuesday, Reader! Over the past three weeks, we've explored The Alignment Trinity™, a powerful framework for businesses navigating uncertainty. Today, I want to bring these concepts together and show you how they create a resilient foundation for your business, particularly in these challenging times. As we've discussed, sustainable and resilient business growth requires the alignment of three critical elements: People: Your stakeholders (employees, customers, vendors, and community)...
2 months ago • 2 min read
Happy Tuesday, Reader! If you've been following along these past two weeks, you've done some important work. I've shared tools for reconnecting with your people and taking a hard look at the systems carrying your business forward. Today, we complete The Alignment Trinity™ with what may be the most fundamental element of all: our habits. As a quick reminder, sustainable and resilient business growth requires a critical alignment of people, systems, and habits. When people are aligned, they can...
2 months ago • 4 min read
