Happy Tuesday, Reader!

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As we’ve discussed, The Alignment Trinity™ can help you build a sustainable foundation for your company’s lasting success—but your Brand Archetype determines how you implement it.

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This week, we’re discussing what The Alignment Trinity™ looks like for The Indie Artist archetype.

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​(Don’t know your Brand Archetype? Take our 5-minute quiz here.)​

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If you're an Indie Artist, you want to take your one-person business to the next level. You may already work with contractors, but you're looking to grow beyond what you can accomplish alone.

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You attract clients through referrals and word-of-mouth, but when the responsibility of keeping your company running falls on you—and only you—finding space to grow becomes the challenge.

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The key point to remember: You likely need to transfer what clients and prospects find special about you to other team members or partners so you have more space to rest and create.

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With this in mind, here are two ways for The Indie Artist to realign your strategy this summer.

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Alignment Trinity Tool #1: Expand Your Sales & Marketing Capacity Beyond You

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The toughest transition for The Indie Artist is creating revenue streams, marketing options, and sales opportunities beyond her star personality. This summer, expand your capacity to grow your audience and sell your services beyond showing up yourself or having one-to-one conversations.

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This could look like hiring a content development person to write your blogs and help make videos or developing a low-lift sales system that doesn’t require you to talk to every single prospect in your pipeline.

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For this archetype, the key to freedom and more sustainable revenue is finding ways to bring in business that don’t require the founder’s focus.

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Alignment Trinity Tool #2: Document & Systematize How Your Brand Should Make People Feel

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Often, for the Indie Artist, the founder or a very small core team is the brand. The way she makes those around her feel and how she delivers her service are why she has raving fans.

This can create a vicious cycle of excitement-waning-resentment and back again because if she is the brand, then when she takes a break, everything slows down or even grinds to a halt.

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The way out of this cycle is to bring how she makes people feel out of her mind and into a system that others can understand and replicate.

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People often think of brand development and brand guidelines as “soft,” but they’re not! For small and community-based businesses, it’s primarily about translating and systematizing what moves people through a customer journey from the founder’s head into the greater company so others can access that genius and use it.

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For the Indie Artist, sustainable growth means building systems that amplify your genius rather than requiring your constant presence. Strategic summer realignment creates the foundation for scaling your impact while reclaiming your time and energy.

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Until next time,

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Renia C.

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P.S. - Ready to double down on what your raving fans love about your company and find more like them? Start by systematizing your brand messaging and visuals.​

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