Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
How to Realign in the Chaos: Aligning Your Systems (#2 of 3) [Two on Tuesdays]
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Happy Tuesday, Reader! Uncertainty continues to be the only constant in today's business landscape. Last week, we explored how to align your people—your stakeholders—to navigate these unpredictable waters. Remember, sustainable business growth—no matter the economic forecast—requires aligning three critical elements: people, systems, and habits. Last week’s people-alignment tools help set the stage for what we're discussing today: systems realignment. Aligned people can more easily create cohesive systems for moving forward together. Let's be honest—the assumptions we began the year with are likely irrelevant or totally forgotten by now. That's normal in times of heightened uncertainty, but it's critical to stop and reassess so we're moving forward from a place of grounded strength rather than reactive anxiety. (Sometimes it takes an outside perspective to identify what needs to shift to make our systems more efficient. Book a call with me to determine if mid-year strategy sessions are right for you in this moment.) Here are two powerful tools to help you realign your systems for the remainder of 2025: Systems Alignment Tool #1: Cashflow Assessment In very uncertain times, cash flow is more important than the overall sales number or growth. Before making any strategic decisions, reassess your current situation: How liquid are you? Consider these critical questions:
What shifts become apparent if you look at your systems from a cashflow-first perspective? If your industry is…
This is the time to hold on to cash in smart ways, both for protection and possibility—because there will always be interesting opportunities in times like these for those who are not so overleveraged that they cannot engage with them. Aligning for cash flow over sales is THE FIRST UNLOCK for most of our strategic planning and coaching clients to gain sustainability in their business model. If this isn't something you're familiar with, let's talk about it now. It's absolutely critical at this moment. Systems Alignment Tool #2: Summer Strategy Sessions The second tool is more comprehensive: a full or half-day facilitated pause to realign your entire strategy. During our Summer Strategy Sessions, we…
These sessions help establish…
Turn Uncertainty Into Strategic Advantage We do these strategy sessions every year, but they are most crucial in highly volatile and uncertain times. Those of you who have been around a while know I began my career as a small business banker. I’ve since realized my strength in understanding how all 5 pillars of business work together to generate sustainable growth for small and mid-sized companies. These sessions give you and your team structured space to reset priorities and develop concrete next steps. Choose from comprehensive full-day immersions or focused half-day sessions custom-designed to address 2025's shifting landscape. Meet with us at your location or experience our collaborative space, Awesome Inc, in Lexington, KY. Schedule a call with me below to discover how these summer strategy sessions can help you realign your systems for a more resilient business framework.
Until next time, Renia C. P.S. - We conduct these sessions year-round. If summer is a busy time for your company, contact us about our Fall 2-Day Strategy Retreats. We’re booking now! |
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! This week, we're wrapping up our Brand Archetype series by exploring what The Alignment Trinity™ looks like for The Jukebox Hero Brand Archetype. Over the past month, we've covered four other archetypes: The Fully-Booked Cover Band, The Indie Artist, The Solo Act, and The Crossover Sensation. Still not sure which Brand Archetype describes you? Take the Brand Archetype Quiz The Jukebox Hero's Community Legacy Is Her Foundation for What's Next If you're a Jukebox Hero,...
Happy Tuesday, Reader! This week, we’re discussing what The Alignment Trinity™ looks like for The Crossover Sensation Brand Archetype. We've covered three other archetypes in this series: The Fully-Booked Cover Band, The Indie Artist, and The Solo Act. Not sure which Brand Archetype best describes you? Take Our 5-Minute Quiz Businesses are facing uncertainty right now, but the Crossover Sensation was built for this moment. If you're a Crossover Sensation, innovation flows through everything...
Happy Tuesday, Reader! This week, we’re discussing what the The Alignment Trinity™ looks like for The Solo Act Brand Archetype. If you missed it, we’ve already discussed two other Brand Archetypes: The Fully-Booked Cover Band and The Indie Artist. (Not sure which Brand Archetype best describes you? Take our 5-minute quiz here.) The Solo Act archetype is unique because while she is looking for sustainability, she’s not looking to become a bigger business. If you're a Solo Act, you love having...