Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Mobile Websites and Brand Trust: 3 Fixes That Matter [Small Stage, Big Impact Podcast]
E64: Mobile Websites Mostly Suck, and That’s a Brand Trust Problem. Here Are 3 Ways to Fix It.Nearly two-thirds of searches happen on mobile, and a bad experience there costs trust and conversions. In this episode, I talk about why mobile websites mostly suck, why we small businesses are part of the reason Google keeps users on its own platform, and why a lazy mobile design is the brand equivalent of poor customer service. The good news is that it doesn't take much to get it right. It just takes intentionality, starting with three simple baselines. Mobile websites mostly suck, and that's a brand trust problem.Several of my recent posts have circled around my angst about Google's search transitions in the zero-click and AI-driven era and the impact on small businesses. But in fairness to Google, we're part of the problem. Small companies, and even many big ones, remain still clinging to the idea that user experience actually matters. Over the weekend, trying to find a fun way to use up the last of the spinach and summer tomatoes, I was reminded of this again and again. Almost no websites are worse on mobile than food blogs. In today's episode, I talk through why the mobile experience deserves to come first, and three simple rules that help a mobile site build trust instead of eroding it. |
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
E63: Half of America’s New Business Founders Are Women. The Data Can’t Even See Them. The media spent the summer calling the surge in solo businesses a “fake business boom.” I dug into the data and found something else: just under half of new businesses are started by women, in a dataset that doesn't even track gender. Most small business research is built to leave women-owned companies out entirely, and I talk about why that matters. I also share my own path, from solo owner to a 10-person...
E62: I’m too dumb for Google AI Overviews (And so are you.) Most of us are bad at searching and don't know it, and because we expect Google to be accurate, we trust it more than other LLMs. In this episode, I talk about why I stopped trusting them blindly, and why I've started trusting Reddit, Discord, and actual humans over Google. Scan the code to listen. On your phone? Tap the image instead! Google's AI Overviews are confident, familiar, and wrong more often than you'd think. At least one...
E61: Big Tech’s Continued War on Local Business Small business marketing has depended on Google traffic for over 20 years, and this summer, Renia says Google pulled the rug out. The Small Stage, Big Impact podcast is back, and in this debut episode of Season 6, Renia traces her path from the wide-open, organic internet of the mid-2000s through the rise of algorithm-gaming, the diminishing returns she noticed by 2014, and the brand-first strategy she built in response. Then she shows exactly...