Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Why Brand, Not Better SEO, Is How Small Businesses Survive [Small Stage, Big Impact Podcast]
E61: Big Tech’s Continued War on Local BusinessSmall business marketing has depended on Google traffic for over 20 years, and this summer, Renia says Google pulled the rug out.
The Small Stage, Big Impact podcast is back, and in this debut episode of Season 6, Renia traces her path from the wide-open, organic internet of the mid-2000s through the rise of algorithm-gaming, the diminishing returns she noticed by 2014, and the brand-first strategy she built in response. Then she shows exactly why brand, not better SEO, is what gets a business seen in today's zero-click world.
Ranking #1 doesn’t mean what it used to mean.Small business marketing has depended on Google traffic for twenty years. This summer, Google finished pulling the rug out. In today’s episode, I’m making a confession: I’ve been saying this was coming for a decade, and I’m having a hard time hiding my “I told you so” face. The glory days of the merit-based internet ended faster than anyone admitted.I built my career on organic strategy. From 2004 to around 2015, organic search and organic social were the cheapest, most efficient way to market almost any product or service. Savvy marketers could use keyword puzzles and power-word formulas to ride from the top of the funnel all the way to predictable revenue. Then the ground started shifting [read more...] |
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! This is it. Bookings for our 2027 Strategic Planning Retreats close in 24 hours. If you’ve been thinking about our strategic intensives, what’s been holding you back from finding out more? BOOK YOUR FREE INFO CALL Bringing in a third party to help our business is a lot like hiring a contractor for our home. You have to make a cost/benefit analysis. If there are problems with your home’s electrical system, you have to get it fixed. To ignore it is dangerous, the problem...
Happy Tuesday, Reader! Stay with me on this one — we’re about to talk 800-year-old stained glass. I promise it has everything to do with your business. Some of the most famous medieval stained glass in the world can be found in Chartres Cathedral in Paris. Most of the windows were constructed over the course of 40 years and from the same type of glass, which means they have eroded in rarely-seen symmetry over time. Plus, there are famous shades of cobalt blue in those windows that do not...
Happy Tuesday, Reader! I’m often asked if our Strategic Planning Retreats are truly worth it. It’s not just about the monetary cost. Our retreats require you to spend two whole days focusing on planning what’s next for your business. BOOK YOUR FREE INFO CALL I can give you testimonials from clients, such as these words from Lisa Council, founder of Mrs. Grout: “I've worked with Renia for over three years now. She started out as my web strategy person but has become much more. She is really...