Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Feedback That Moves People Forward: Places AI Can't Help Your Business, Part 2 [Two on Tuesdays]
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Happy Tuesday, Reader! Much has been written about AI's usefulness for evaluating work quality. But the more we experiment with it, the more we're realizing that quality feedback is still surprisingly difficult to get from a bot, especially for those actively trying to improve their skills. Effective feedback, particularly on creative work, remains inherently human. AI might eventually replicate it, but today it simply doesn't (at least not nearly as well as many believe) Realign with the Human Skill of Giving Quality Feedback on Creative WorkConstructive feedback is both empathetic and action-oriented. For creative work especially, AI feedback is problematic because what a current LLM generates is only as good as its training data. It isn't very good at predicting the future from the prompts most users are capable of entering. Beyond those limitations, mimicking empathy is not the same as showing it, as anyone who ever had a review with a problematic middle manager at a corporate job can tell you. For example, when you're reviewing a marketing campaign, a business strategy, or even a simple email, you're not just checking boxes against established rules. You're considering context, audience, timing, brand voice, market conditions, and dozens of other nuanced factors that shift depending on the specific situation. AI can tell you if your grammar is correct or if your design follows established principles. But it can't tell you if your message will resonate with your particular audience at this particular moment or when breaking a rule might be exactly what your brand needs. Two Essential Tips for Giving Quality FeedbackSo if you can’t rely on AI to provide useful feedback, what can you do? Realign the way you give feedback with these two tips: #1 - Lead with curiosity, not correction.Ask questions about the creator's intent instead of immediately pointing out what's wrong. "What were you hoping to achieve with this approach?" This opens dialogue rather than shutting it down. #2 - Balance the specific with the strategic.Good feedback addresses both the immediate ("This headline could be stronger") and the bigger picture ("This doesn't align with your brand's conversational tone"). AI often misses this balance entirely. Feedback that works for creative work requires human understanding of context, intention, and potential—something that AI hasn't been able to account for, at least so far. Now it’s your turn.Where do you go for trusted feedback for your work, life, or otherwise? Reply to this email and let me know! Until next time,
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Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! Over the past three weeks, we've explored The Alignment Trinity™, a powerful framework for businesses navigating uncertainty. Today, I want to bring these concepts together and show you how they create a resilient foundation for your business, particularly in these challenging times. As we've discussed, sustainable and resilient business growth requires the alignment of three critical elements: People: Your stakeholders (employees, customers, vendors, and community)...
Happy Tuesday, Reader! If you've been following along these past two weeks, you've done some important work. I've shared tools for reconnecting with your people and taking a hard look at the systems carrying your business forward. Today, we complete The Alignment Trinity™ with what may be the most fundamental element of all: our habits. As a quick reminder, sustainable and resilient business growth requires a critical alignment of people, systems, and habits. When people are aligned, they can...
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