Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
The Human Art of Showing Up: Places AI Can’t Help Your Business, Part 1 [Two on Tuesdays]
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Happy Tuesday, Reader! We've spent the last several weeks exploring AI's impact on discoverability. I'm excited about helping clients and our own team navigate this new reality, but I feel a compelling need to remind us (both myself and everyone I work with daily) that there are crucial life and business skills AI simply cannot touch. Skills that are uniquely, powerfully human. Today, I want to talk about one skill that might transform how you think about building your business. Realign with the Human Skill of Placebinding™Last week, I made a bold statement: Most community-based businesses would be better served getting off the internet and into a real-life room. Some people call that networking, but despite having started my business as a trainer and director for what was then the world's largest networking organization, I'm uncomfortable with that word. It reminds me of old-school business thought leaders telling their followers that it's not "net sit" or "net eat"—it's "net work." The implication? You have a job to do whenever you're relationship building, and that job is creating a referral engine as predictable and inhuman as a manufacturing line. So instead of telling you to go networking, I'd like to recommend something both novel and as old as humans gathering to create hospitable communities: Placebinding™. What Placebinding™ Really MeansPlacebinding is the antithesis to the cold, calculating, and selfish strategy of “networking.” It is the intentional art of rooting into the place where you are and the people who have chosen to be there with you. This involves:
Placebinding requires intentionally being where you are, with whoever else is there, in relationship with a community that cannot be adequately replicated online. Placebinding™ demands both physicality and intention.Too many of us have allowed our placebinding skills to grow rusty from disuse. It's emotionally safer and easier to stay online and on our phones than to show up in person with new people, different people, in real bodies with all our beauties and inadequacies. But here's the truth: in our AI-saturated world, one of the most valuable skills we can develop is the ability to be with people IRL, both one-on-one and in groups. So get out there. It's almost fall, after all. At least where I am, the world's becoming a little cooler and a little easier to walk through again. Let’s keep the conversation going.What's the most challenging part of making new in-person connections for you? Reply to this email and tell me about it. Until next time,
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Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! The bro marketers of Big Tech have spent the last decade selling us on the dream of frictionless everything. Fewer clicks, fewer steps, fewer moments of discomfort standing between you and whatever you want. And most of us, if we're being honest, have figured out by now that a life with the friction dialed all the way down is a lot less interesting and joyful than advertised. (Get your mind out of the gutter, we’re not going there today!) For our final week of living at...
Happy Tuesday, Reader! We've spent the last few weeks holding some hard "ands" together: resist and reconnect, Placebinding™ and globalization, scale and sustainability. This week's “and” might be the most defining one of our professional lives right now. Let’s talk, again, about AI and humanity. AI isn’t a technology we get to uninvent. We must learn to live with it. One of my favorite, not-to-be-named app developers and podcasters has been making a lot of noise lately about running an...
Happy Tuesday, Reader! If you've been around here for any length of time, you know how much we talk about sustainability, particularly when it comes to business strategy and the marketing pillar of the Do Better Business™ framework. We believe it's the foundational place every strong, values-centered organization has to build from. Sustainability is at the core of what we do. But I want to clear something up, because I think it's an assumption that follows us around: Sustainability does not...