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Happy Tuesday, Reader! This is it. Bookings for our 2027 Strategic Planning Retreats close in 24 hours. If you’ve been thinking about our strategic intensives, what’s been holding you back from finding out more?
Bringing in a third party to help our business is a lot like hiring a contractor for our home. You have to make a cost/benefit analysis.If there are problems with your home’s electrical system, you have to get it fixed. To ignore it is dangerous, the problem could spiral out of control, and dealing with unreliable electricity just isn’t feasible in today’s world. Choice #1: Do you DIY it?
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Until next time,
Renia C
Helping founders and executive teams grow profit and people-focused impact with joy and ease at the center of the strategy. Renia (pronounced REE-nah) Carsillo is the founder of Realign Consulting. She believes her superpowers are pattern recognition and activating change. Since 2008, Renia and her team have helped more than 100 small and mid-sized companies build values-driven, people-first operating models, guided by two proprietary frameworks: Do Better Business™ and Values-Driven Marketing. Renia has worked side by side with impact-driven companies, multinational franchises, and B2B brands in some of the most traditional industries, from industrial manufacturing to government contracting. Her work sits at the intersection of people, systems, and habits. For a business to grow sustainably, these three must constantly realign, because alignment is an ongoing practice.
E66: Values-Driven Marketing in Action with Mrs Grout Founder & CEO Lisa Council Lisa Council, founder of Mrs. Grout, is my longest-term client. We’ve been working together for more than a decade, and in this conversation we talk about how that trust was built, what we’ve learned from each other, and why her new website converts at 20%. Lisa walks through the review program her team runs, the low-cost touches that make customers feel appreciated, and her advice for women building businesses...
Happy Tuesday, Reader! I am writing you from the past. I pen every Two on Tuesdays email you receive from my heart, several weeks in advance of when you receive it. Which means I don't know exactly where things stand as you read this. But, writing from late September, the state of our world feels particularly perilous. So this week, I won’t be sharing any tips or strategies for building your business. Instead, I want to call each of you in. I am here today to ask you to do two very important...
Happy Tuesday, Reader! When times get hard and uncertain, our instinct is often to retreat. We stay online because it feels safer than showing up in person with all our messy humanity on display. We avoid the discomfort of real conversations about how we're actually doing. We keep our heads down and try to push through alone. But here's what I'm seeing after nearly 20 years of working with small businesses through multiple economic crises: The small businesses doing best in this moment of...