Renia (pronounced REE-nah) Carsillo is the founder of Realign Consulting. She believes her superpowers are pattern recognition and activating change. Since 2008, she’s used them to help business founders and executive teams grow both their profit and people-focused impact with joy and ease at the center of the strategy. Renia has worked side by side with impact-driven companies, multinational franchises, and B2B brands in some of the most traditional industries, from industrial manufacturing to government contracting. She and her team have helped over 100 small and mid-sized companies build values-driven, people-first operating models, guided by two proprietary frameworks: Do Better Business™ and Values-Driven Marketing. Her work sits at the intersection of people, systems, and habits. For a business to grow sustainably, these three must constantly realign, because alignment is an ongoing practice.
Values-Driven Marketing with Mrs. Grout CEO Lisa Council [Small Stage, Big Impact Podcast]
E66: Values-Driven Marketing in Action with Mrs Grout Founder & CEO Lisa CouncilLisa Council, founder of Mrs. Grout, is my longest-term client. We’ve been working together for more than a decade, and in this conversation we talk about how that trust was built, what we’ve learned from each other, and why her new website converts at 20%. Lisa walks through the review program her team runs, the low-cost touches that make customers feel appreciated, and her advice for women building businesses in the trades. We grew up in business together.Lisa Council is my longest-term client. She owns Mrs. Grout, which turns 13 this January, and we’ve been working together since she was heading into her third year. That’s more than a decade of figuring things out, sometimes together and sometimes on our own. In today’s episode, I sit down with Lisa to talk about that journey, what we’ve learned from each other, and what values-driven marketing looks like in action in a community-based business. |
Renia Carsillo
Renia (pronounced REE-nah) Carsillo is the founder of Realign Consulting. She believes her superpowers are pattern recognition and activating change. Since 2008, she’s used them to help business founders and executive teams grow both their profit and people-focused impact with joy and ease at the center of the strategy. Renia has worked side by side with impact-driven companies, multinational franchises, and B2B brands in some of the most traditional industries, from industrial manufacturing to government contracting. She and her team have helped over 100 small and mid-sized companies build values-driven, people-first operating models, guided by two proprietary frameworks: Do Better Business™ and Values-Driven Marketing. Her work sits at the intersection of people, systems, and habits. For a business to grow sustainably, these three must constantly realign, because alignment is an ongoing practice.
Happy Tuesday, Reader! I am writing you from the past. I pen every Two on Tuesdays email you receive from my heart, several weeks in advance of when you receive it. Which means I don't know exactly where things stand as you read this. But, writing from late September, the state of our world feels particularly perilous. So this week, I won’t be sharing any tips or strategies for building your business. Instead, I want to call each of you in. I am here today to ask you to do two very important...
Happy Tuesday, Reader! When times get hard and uncertain, our instinct is often to retreat. We stay online because it feels safer than showing up in person with all our messy humanity on display. We avoid the discomfort of real conversations about how we're actually doing. We keep our heads down and try to push through alone. But here's what I'm seeing after nearly 20 years of working with small businesses through multiple economic crises: The small businesses doing best in this moment of...
Happy Tuesday, Reader! Last week, I asked you to name the one thing you need to finish this year well. Now let’s talk about what comes next. As this email lands in your inbox, I’m heading into 2027 strategic planning with one of our client teams. The first question I usually get from leaders new to intentional planning days is this: What should we do before our planning retreat or offsite days to get the most out of that time? I love this question because, the truth is, much of the magic of...