Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Why We Should Stop Copying Big Tech's Playbook [Two on Tuesdays]
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Happy Tuesday, Reader! Last week, we talked about winners vs. leaders, which got me thinking about an episode of On with Kara Swisher, in which she talks with social media’s early moderators and gatekeepers. One of the guests explains why “The Everything Stores” of social media (like Meta products and YouTube) have so much trouble with misuse of their platforms and noise. Meanwhile, Pinterest, Snap, and others do just fine. Her explanation? The age-old adage that by trying to please everyone, you end up pleasing no one. Your company cannot be everything to everyone all the time. And that’s what makes it awesome. It’s a mistake for small companies to try to copy the tactics of the behemoths. Apple, Meta, and Google can only do what they do because we’ve allowed them to get so large that they can crush almost anything. Your small or micro business is not capable of that, and I doubt you would want it to be. Instead, I recommend Seth Godin’s advice to become deeply connected with your minimum viable audience. You’ll have fewer headaches and probably enjoy life a lot more. Invest in the people who love what you have to offer, and you will continue to thrive. An invaluable tool we use to help our clients identify their minimum viable audience is our Stakeholder Personas Report. We define stakeholders as customers, employees, investors, and the community your company operates within. These are the people who have a stake in and are impacted by your business. This hands-on persona workshop results in detailed customer profiles unique to your company. We'll help you understand who your stakeholders are and how to meaningfully connect with them in ways that reflect your company's values and drive results. Interested? Book a call with me to get your questions answered and decide if this is the next right step for your business.
Until next time, |
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
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