Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
2 Ways to Make Your Marketing More Predictable & Sustainable [Two on Tuesdays]
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Happy Tuesday, Reader! This week, we’re continuing our discussion of what you can do to break through that $250K glass ceiling holding back women-led businesses. Our central value at Realign Consulting is putting people first. We know that no one achieves success on their own, and we help companies like yours invest in the communities that support them so everyone thrives. Traditional marketing and business practices often feel manipulative and gross because they put numbers—data and dollars—ahead of people. But sustainable companies know that businesses serve people—not the other way around. Today, I’m sharing two pieces we’ve written that break down this people-first mindset. Each one includes actionable steps to help you realign your strategy for more sustainable, cost-effective, and joy-filled growth. People-First Mindset Resource #1: Referral-Based Marketing Establishes a Stable Foundation for Revenue and Growth Experience has taught me that referral-based marketing is the most sustainable way for micro companies to grow their business. As mentioned above, we cannot succeed without the people that surround and support us. Being known within the communities you serve so that others become advocates for your work helps to direct a steady, reliable stream of business your way. While the business world generally recognizes the power of referral marketing, most leaders acquire referrals through manipulative and inauthentic tactics. And, even those working to generate goodwill through well-meaning practices face a disconnect between their networking and digital marketing strategies. Our post about creating an effective referral-based marketing strategy guides you through blending digital and more traditional methods to create a sustainable, values-driven strategy built on authentic community. How we engage with communities matters for sustainability, growth, and joy. If that resonates with how you want to build your business, read more here. People-First Mindset Resource #2: Transformational Marketing Supports Long-Term Growth (vs Short-Lived Transactional Wins) Our latest post compares the practice of transformational marketing with the more often-used practice of transaction-focused marketing. Transactional marketing focuses on metrics and short-term gains (i.e., How many sales can we make with this month’s campaign?) Transformational marketing, on the other hand, builds deep connections between businesses and customers, creating sustainable and more easeful growth. Transformational marketing works because it aligns with how we naturally build trust and make decisions. When done right, transformational marketing feels less like being sold to and more like being invited into a community that aligns with your values. It builds resilience through authentic connection and genuine value that sustains businesses through inevitable market fluctuations and economic challenges. Curious about what transformational marketing could look like for your business? Read more here.
Until next time, |
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! This week, I am challenging you to sit with a question that I ask each of my clients: If your company’s goal is to scale (your sales, client base, etc.), why? I frequently find myself sitting across from founders who assume that scaling should be the goal of every company, but experience has taught me that this is not always the case. Way too often, the Why is the result of lazy thinking, relying on what all the other “cool kids” seem to be doing, or—at worst—ego...
Happy Tuesday, Reader! As we continue our discussion of ways to break through that $250K glass ceiling holding back women entrepreneurs, today I’d like to focus specifically on managing your finances. My background as a small business banker and my years in helping small and micro businesses scale sustainably have taught me two key lessons. Business Financing Lesson #1: Migrate to a Profit-First Business Model I’ve talked several times about how game-changing this mindset shift was for me....
Happy Tuesday, Reader! Last week, I talked about the $250K glass ceiling that has existed for women in this country for over a decade. Today, I’m sharing two things you can do about it. Breaking Through Tip #1: Bigger Dollars, Fewer Clients The top sectors for women-led start-ups still include retail, health, beauty, food, and support services. These industries often share a common problem: small margins and/or a need for scale to be viable income earners. The way to combat this issue (in the...