Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Two AI Tools Worth Actually Adding to Your Toolkit [Two on Tuesdays]
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Happy Tuesday, Reader! If you've been around here for a while, you know we keep a running list of DIY business tools and resources on our website. These are things we've personally tested and actually recommend. We update it regularly, which means we also regularly pull things off when they stop delivering. This spring, we did a refresh. A few tools that hadn't lived up to their promise got the boot, and two new ones earned their spot. Both of them are AI-powered and genuinely useful for founders and their teams. DIY AI Tool #1: Gamma App for Presentations That Don't Feel Like a Chore Gamma is an AI-powered presentation tool that helps you build polished, well-structured decks quickly, without needing a design background or a Canva subscription. We've tested a lot of tools in this space, and we’ve found Gamma to be intuitive and fast, with output that actually looks good. Whether you're prepping for a client pitch, a team strategy session, or a speaking engagement, it's worth a look. DIY AI Tool #2: Oboe for a Way to Learn That Fits Into Real LifeRunning a business means there's always something new to learn and never enough time to learn it. Oboe is an AI-powered learning tool that lets you create your own courses on any topic, whether that's brushing up on a skill, getting your team up to speed on a new process, or exploring something you've been meaning to dig into for months. You can sign up for free, build out a course in your own words, and even try their daily puzzle to keep your thinking sharp. It's one of those tools that sounds simple but has a lot of practical range. Be sure to check out the full list of DIY Business Tools.
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Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! Every once in a while, you get to have a conversation that reminds you why you love the work. That's what happened recently when I sat down with Tom Hootman of The Marketing B-Sides podcast. This interview covered a lot of ground, and I loved every minute of it. We talked about everything from how we decide who we work with, to my admittedly nerdy approach to time management, to my sort-of-but-maybe-not-really controversial take on AI in business. Pop in your earbuds...
Happy Tuesday, Reader! Over the past three weeks, we've explored The Alignment Trinity™, a powerful framework for businesses navigating uncertainty. Today, I want to bring these concepts together and show you how they create a resilient foundation for your business, particularly in these challenging times. As we've discussed, sustainable and resilient business growth requires the alignment of three critical elements: People: Your stakeholders (employees, customers, vendors, and community)...
Happy Tuesday, Reader! If you've been following along these past two weeks, you've done some important work. I've shared tools for reconnecting with your people and taking a hard look at the systems carrying your business forward. Today, we complete The Alignment Trinity™ with what may be the most fundamental element of all: our habits. As a quick reminder, sustainable and resilient business growth requires a critical alignment of people, systems, and habits. When people are aligned, they can...