Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
2 Hot Takes on Marketing + AI [Two on Tuesdays]
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Happy Tuesday, Reader! Every once in a while, you get to have a conversation that reminds you why you love the work. That's what happened recently when I sat down with Tom Hootman of The Marketing B-Sides podcast. This interview covered a lot of ground, and I loved every minute of it. We talked about everything from how we decide who we work with, to my admittedly nerdy approach to time management, to my sort-of-but-maybe-not-really controversial take on AI in business. Pop in your earbuds and take it with you on your next walk. Fair warning: It's a long one, but a good one.
Two hot takes worth your listening time this week.Tom's audience is primarily marketers and agency folks, which meant the conversation had a different energy than I'm used to. We got to go deep without a lot of setup. We talked about:
There’s something in here for you, especially if marketing is part of your job title or responsibilities list (and if you’re getting these emails, it probably is).Whether you're wrestling with a client situation, feeling like your time is running you instead of the other way around, or just trying to figure out where AI fits in your business, we touched on all of it. I’d love for you to check it out, whether you listen on the Mixtape Digital website or wherever you get your podcasts. Let me know what resonates! I always love hearing which parts of a conversation land for you. Until next time, Renia C. P.S. - At the very end of the episode, I shared something publicly for the first time: A new project and a meaningful shift in the focus of our work. I'll have lots more details for you next Tuesday, but if you want a sneak peek, it's right there at the end of the conversation. |
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
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