Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
There Are Always Hard Parts to Getting What You Want [Two on Tuesdays]
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Happy Tuesday, Reader! I love speaking, training, and teaching different groups of people. But I don't love being on airplanes multiple times each month. And as an introvert, I struggle with too much travel and too much people time. Those are the hard parts of the thing I want. We're looking for a house right now. It costs significantly more to live in a neighborhood where I can walk places and have neighbors who want community with each other, not car-to-garage anonymity. We can have a bigger house or deeper community. Realign Consulting is having its best year ever. And we're in a moment of transformation for our offerings to the world. I have to choose whether we say yes to all the requests for the work we've always done or if we have the uncomfortable conversations to say no because we're changing. In each of these situations, I'm choosing between comfort and building toward my vision for the future. There are always hard parts to pursuing what matters most.In a season where I'm seeing many things I've spent 20 years working for coming to fruition, I'm also being reminded in some very intense ways that if you're working toward anything truly meaningful, there are hard parts to achieving it. There are never infinite choices, and the stakes are always high when it means something to you. It's not wrong to choose comfort.Sometimes I stop saying yes to the work I love most because I need to travel less. We might give up the community for a more affordable home so I can work less. Even as we’re transitioning to new offerings this year, I have said yes to a few projects that fit our old model because the money was really, really good and buys my team an easier summer. The point is knowing you're making a choice.The point here isn't which choice you make. It's knowing that you have one. And that it's okay to say yes to the comfortable choices sometimes if you need a break, need the space, want the money…or hell, just because living in the hard all the time isn't the point of life. The point is knowing you're making a choice. Understanding the tradeoffs. That way is freedom. That way is power. Until next time, Renia C. P.S. - If you're at a crossroads in your business (knowing what you want but unsure about the tradeoffs) let's talk. Our mid-year strategy retreats help founders get clear on what they're choosing and why, so you can move forward with both eyes open. |
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
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