Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
The Human Art of Showing Up: Places AI Can’t Help Your Business, Part 1 [Two on Tuesdays]
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Happy Tuesday, Reader! We've spent the last several weeks exploring AI's impact on discoverability. I'm excited about helping clients and our own team navigate this new reality, but I feel a compelling need to remind us (both myself and everyone I work with daily) that there are crucial life and business skills AI simply cannot touch. Skills that are uniquely, powerfully human. Today, I want to talk about one skill that might transform how you think about building your business. Realign with the Human Skill of Placebinding™ Last week, I made a bold statement: Most community-based businesses would be better served getting off the internet and into a real-life room. Some people call that networking, but despite having started my business as a trainer and director for what was then the world's largest networking organization, I'm uncomfortable with that word. It reminds me of old-school business thought leaders telling their followers that it's not "net sit" or "net eat"—it's "net work." The implication? You have a job to do whenever you're relationship building, and that job is creating a referral engine as predictable and inhuman as a manufacturing line. So instead of telling you to go networking, I'd like to recommend something both novel and as old as humans gathering to create hospitable communities: Placebinding™. What Placebinding™ Really Means Placebinding is the antithesis to the cold, calculating, and selfish strategy of “networking.” It is the intentional art of rooting into the place where you are and the people who have chosen to be there with you. This involves:
Placebinding requires intentionally being where you are, with whoever else is there, in relationship with a community that cannot be adequately replicated online. Placebinding™ demands both physicality and intention. Too many of us have allowed our placebinding skills to grow rusty from disuse. It's emotionally safer and easier to stay online and on our phones than to show up in person with new people, different people, in real bodies with all our beauties and inadequacies. But here's the truth: in our AI-saturated world, one of the most valuable skills we can develop is the ability to be with people IRL, both one-on-one and in groups. So get out there. It's almost fall, after all. At least where I am, the world's becoming a little cooler and a little easier to walk through again. Let’s keep the conversation going. What's the most challenging part of making new in-person connections for you? Reply to this email and tell me about it. Until next time,
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Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! It's not groundbreaking news at this point, but study after study shows us that digital-first relationships make us less happy and aren't fulfilling in the same ways as face-to-face connections. Despite being more connected than ever, we're in the midst of a loneliness epidemic, and AI tools only exacerbate the problem. This has a real impact on our humanity, which is (spoiler alert) also screwing over our work lives. The solution is simple, if not easy: Get...
Why Follow-Through is Still Human Work: Places AI Can't Help Your Business, Part 4 [Two on Tuesdays]
Happy Tuesday, Reader! Today’s AI tools make starting things easier than ever. For example, much has been written about how helpful ChatGPT is at getting from blank page to rough draft for writers. But here's what no algorithm can do for you: the discipline of finishing. There are 99 days left in 2025. We're in that magic momentum cycle where hitting those big goals and leaning into the intentions we set in our planning sessions becomes not just possible, but natural. Realign with the Human...
Happy Tuesday, Reader! We've been exploring where AI shortcuts can actually hurt your business. This week we’re focusing on the hidden cost of making your work too easy. Deep learning and maintaining creative skills require cognitive strain. If we’re not careful, what helps us in the short run (freeing up cognitive load with AI tools) can hurt us in the long run. It's crucial to make thoughtful choices about where the trade-off of short-term ease for long-term skill development is worth it,...