Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
The Antidote to This Year's Chaos? Other Humans. [Two on Tuesdays]
|
Happy Tuesday, Reader! When times get hard and uncertain, our instinct is often to retreat. We stay online because it feels safer than showing up in person with all our messy humanity on display. We avoid the discomfort of real conversations about how we're actually doing. We keep our heads down and try to push through alone. But here's what I'm seeing after 15+ years of working with small businesses through multiple economic crises: The businesses weathering this moment best aren't the ones with the biggest ad budgets or the most sophisticated automation. They're the ones leaning INTO community instead of away from it. The Real Competitive Advantage? Showing Up for Each Other I've written before about Placebinding™—the practice of intentionally being where you are, with whoever else is there, in relationship with a community that cannot be replicated online. This isn't networking in the cold, calculating sense. It's the ancient and essential practice of showing up physically for the people who matter. Right now, Placebinding™ isn't just a good business strategy. It's necessary for survival. Your employees need to see your face and know you're in this with them. Your clients need the reassurance that comes from sitting across a table together, even if it's just for coffee. Your community needs businesses that show up, not just online but in real life, committed to the place they call home. And you? You need other humans who understand what you're navigating. Not through a screen. In person, where someone can look you in the eye and remind you that you're not alone in this. What Showing Up Looks Like Right Now This doesn't have to be complicated. In fact, the simpler the better when we're all already stretched thin. Here are some ways to practice Placebinding™ this week:
The businesses that survive hard times are the ones that remember this: We're not building empires. We're building communities. And communities show up for each other, especially when things get difficult. This week, commit to ONE in-person connection. Put it on your calendar right now, before the week fills up with everything else. Your business needs it. And more importantly, your soul needs it. With You in This, Renia C. P.S. - If you're feeling isolated in your business right now, you're not alone—but you don't have to stay that way. Reply and tell me where you're struggling. Sometimes the first step out of isolation is just telling another human what's really going on.
|
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! You know what most business advice sounds like right now? Push through. Scale faster. Automate everything. Growth at all costs. That's the traditional model. The one designed for shareholders, not for humans trying to build sustainable businesses while also living their actual lives. And in a year like this one? That model doesn't just fail us. It breaks us. The Business Strategy That Actually Sustains You Here's a truth I've learned after nearly two decades of working...
Happy Tuesday, Reader! There are about 60 days until the year turns and we trade fall's completion energy for winter's necessary rest. If you've been following along this month, you know I'm not here to tell you to "finish strong" by powering through everything on your list. This year has asked too much of us for that approach to be sustainable. But I do believe we can finish well, and that starts with having the right tools. The Alignment Trinity™ as Your Framework for Finishing Without...
Happy Tuesday, Reader! This year has been a lot. Between economic instability hitting our businesses and the political chaos affecting our communities (and maybe even the safety of people we love) many of us are arriving at fall's traditional "completion season" already exhausted. The cooler air still carries that familiar energy to finish what we've started. But if you're feeling like you don't have it in you to push through one more thing right now, you're not alone. Sustainable Finishing...