Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
The Antidote to This Year's Chaos? Other Humans. [Two on Tuesdays]
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Happy Tuesday, Reader! When times get hard and uncertain, our instinct is often to retreat. We stay online because it feels safer than showing up in person with all our messy humanity on display. We avoid the discomfort of real conversations about how we're actually doing. We keep our heads down and try to push through alone. But here's what I'm seeing after 15+ years of working with small businesses through multiple economic crises: The businesses weathering this moment best aren't the ones with the biggest ad budgets or the most sophisticated automation. They're the ones leaning INTO community instead of away from it. The Real Competitive Advantage? Showing Up for Each Other I've written before about Placebinding™—the practice of intentionally being where you are, with whoever else is there, in relationship with a community that cannot be replicated online. This isn't networking in the cold, calculating sense. It's the ancient and essential practice of showing up physically for the people who matter. Right now, Placebinding™ isn't just a good business strategy. It's necessary for survival. Your employees need to see your face and know you're in this with them. Your clients need the reassurance that comes from sitting across a table together, even if it's just for coffee. Your community needs businesses that show up, not just online but in real life, committed to the place they call home. And you? You need other humans who understand what you're navigating. Not through a screen. In person, where someone can look you in the eye and remind you that you're not alone in this. What Showing Up Looks Like Right Now This doesn't have to be complicated. In fact, the simpler the better when we're all already stretched thin. Here are some ways to practice Placebinding™ this week:
The businesses that survive hard times are the ones that remember this: We're not building empires. We're building communities. And communities show up for each other, especially when things get difficult. This week, commit to ONE in-person connection. Put it on your calendar right now, before the week fills up with everything else. Your business needs it. And more importantly, your soul needs it. With You in This, Renia C. P.S. - If you're feeling isolated in your business right now, you're not alone—but you don't have to stay that way. Reply and tell me where you're struggling. Sometimes the first step out of isolation is just telling another human what's really going on.
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Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
For the next few weeks, we're offering specific tactics, thoughts, and resources for The Solo Acts and micro businesses that haven't yet broken the $250K ceiling. If that's not you, this content might not be directly relevant. Rest assured that we'll be back to our regular Two on Tuesdays topics in January. Happy Tuesday, Reader! Over the past few weeks, we've been talking about The $250K Club and the ceiling that keeps so many women-led businesses stuck. Today, I want to talk about one of...
Happy Tuesday, Reader! Happy almost New Year! We're still on our holiday break (back in the office Monday, January 5), but I wanted to reach out with a special offer for anyone who's been considering The $250K Club. Register by Midnight Tomorrow & Get a Bonus Kickoff Workshop If you register for The $250K Club by 11:59 PM on New Year's Eve, you'll get exclusive access to a bonus 90-minute workshop with me on Tuesday, January 6. (We won't see your registration until Monday, but the magical...
Hi Reader, As I’m sure many of you remember from years past, we're closing our doors for the last two weeks of December. This tradition has become non-negotiable for us, as it’s a time when our team can truly step away, knowing that most of our clients are doing the same. And, it's how we practice what we preach: Rest and leaning into community are essential for sustainability. With that being said… Our offices are closed from December 20 through January 4 to allow our team time to rest...