Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
How to Finish a Hard Year Without Burning Out [Two on Tuesdays]
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Happy Tuesday, Reader! This year has been a lot. Between economic instability hitting our businesses and the political chaos affecting our communities (and maybe even the safety of people we love) many of us are arriving at fall's traditional "completion season" already exhausted. The cooler air still carries that familiar energy to finish what we've started. But if you're feeling like you don't have it in you to push through one more thing right now, you're not alone. Sustainable Finishing Means Choosing What Actually Matters Here's what I'm not going to tell you: Get your shit together and power through. Hustle harder. Finish strong. That advice assumes we all started this year on equal footing and that willpower is the only thing standing between us and completion. But 2025 hasn't worked that way for most of us. Sustainable finishing—the kind that doesn't leave you burnt out and resentful come January—starts with acknowledging the weight we're carrying. Then it asks a different question: What actually matters most to complete before the end of the year? The answer may not be found in any of the goals you set back in January when the world looked different. But it will be found in what matters most to your people: your employees, your clients, your community, and yourself. For some of you, that might be finally implementing that operational system that gives your team breathing room. For others, it might be as simple as closing out client projects so you can actually take time off in December without your phone buzzing. The businesses that finish this year well won't be the ones that completed everything. They'll be the ones that completed what mattered and let the rest go. Your Assignment for This Week Set a timer for 5 minutes and answer this question: What is the ONE thing I need to complete before year's end to feel grounded heading into 2026? Notice I said one thing, not a list. One thing that, if completed, would let you exhale. Once you have that answer, consider what it would take (realistically, given everything you're managing) to get it done. We'll talk next week about how to move forward without burning out in the process. For now, just identify what matters most. With You in This, Renia C. P.S. - I mean it: Reply to this email and tell me what you're working to complete. Sometimes speaking a goal into the world by sharing it with another human is the first step toward actually finishing it.
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Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! You know what most business advice sounds like right now? Push through. Scale faster. Automate everything. Growth at all costs. That's the traditional model. The one designed for shareholders, not for humans trying to build sustainable businesses while also living their actual lives. And in a year like this one? That model doesn't just fail us. It breaks us. The Business Strategy That Actually Sustains You Here's a truth I've learned after nearly two decades of working...
Happy Tuesday, Reader! There are about 60 days until the year turns and we trade fall's completion energy for winter's necessary rest. If you've been following along this month, you know I'm not here to tell you to "finish strong" by powering through everything on your list. This year has asked too much of us for that approach to be sustainable. But I do believe we can finish well, and that starts with having the right tools. The Alignment Trinity™ as Your Framework for Finishing Without...
Happy Tuesday, Reader! When times get hard and uncertain, our instinct is often to retreat. We stay online because it feels safer than showing up in person with all our messy humanity on display. We avoid the discomfort of real conversations about how we're actually doing. We keep our heads down and try to push through alone. But here's what I'm seeing after 15+ years of working with small businesses through multiple economic crises: The businesses weathering this moment best aren't the ones...