Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
How to Finish a Hard Year Without Burning Out [Two on Tuesdays]
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Happy Tuesday, Reader! This year has been a lot. Between economic instability hitting our businesses and the political chaos affecting our communities (and maybe even the safety of people we love) many of us are arriving at fall's traditional "completion season" already exhausted. The cooler air still carries that familiar energy to finish what we've started. But if you're feeling like you don't have it in you to push through one more thing right now, you're not alone. Sustainable Finishing Means Choosing What Actually Matters Here's what I'm not going to tell you: Get your shit together and power through. Hustle harder. Finish strong. That advice assumes we all started this year on equal footing and that willpower is the only thing standing between us and completion. But 2025 hasn't worked that way for most of us. Sustainable finishing—the kind that doesn't leave you burnt out and resentful come January—starts with acknowledging the weight we're carrying. Then it asks a different question: What actually matters most to complete before the end of the year? The answer may not be found in any of the goals you set back in January when the world looked different. But it will be found in what matters most to your people: your employees, your clients, your community, and yourself. For some of you, that might be finally implementing that operational system that gives your team breathing room. For others, it might be as simple as closing out client projects so you can actually take time off in December without your phone buzzing. The businesses that finish this year well won't be the ones that completed everything. They'll be the ones that completed what mattered and let the rest go. Your Assignment for This Week Set a timer for 5 minutes and answer this question: What is the ONE thing I need to complete before year's end to feel grounded heading into 2026? Notice I said one thing, not a list. One thing that, if completed, would let you exhale. Once you have that answer, consider what it would take (realistically, given everything you're managing) to get it done. We'll talk next week about how to move forward without burning out in the process. For now, just identify what matters most. With You in This, Renia C. P.S. - I mean it: Reply to this email and tell me what you're working to complete. Sometimes speaking a goal into the world by sharing it with another human is the first step toward actually finishing it.
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Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! This past spring, we spent some time talking about the $250K ceiling that keeps most women-owned businesses stuck. And, we shared some actionable strategies for breaking through it. Today, I want to explain why that barrier matters and how we are partnering with businesses like yours in 2026 to shatter it. The Numbers That Won't Let Me Go Here's the reality for women-owned businesses in the United States in 2025: 88% generate less than $100K per year Only 6.2% generate...
Happy Tuesday, Reader! Last week, I told you about The $250K Club for women and why breaking the $250K ceiling matters both for individual founders and for entire communities. This week, let's talk about the biggest mindset shift that makes breaking through that ceiling possible. The Service Trap Most Women Founders Fall Into Data shows that women founders are much more likely to be consultants and work in service industries than to be builders. There are real reasons why this happens:...
Happy Tuesday, Reader! For all the "AI will change everything forever" rhetoric dominating the tech news cycle, we've noticed something interesting happening in the business models: a pivot toward making a quick buck. OpenAI and several other AI-oriented companies we're watching are starting to look a lot less like revolutionary disruptors and a lot more like…well, Meta and Alphabet (i.e., Google). What We're Watching About AI (And Why You Should Too) The evidence is piling up: OpenAI is...