Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
How to Finish a Hard Year Without Burning Out [Two on Tuesdays]
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Happy Tuesday, Reader! This year has been a lot. Between economic instability hitting our businesses and the political chaos affecting our communities (and maybe even the safety of people we love) many of us are arriving at fall's traditional "completion season" already exhausted. The cooler air still carries that familiar energy to finish what we've started. But if you're feeling like you don't have it in you to push through one more thing right now, you're not alone. Sustainable Finishing Means Choosing What Actually Matters Here's what I'm not going to tell you: Get your shit together and power through. Hustle harder. Finish strong. That advice assumes we all started this year on equal footing and that willpower is the only thing standing between us and completion. But 2025 hasn't worked that way for most of us. Sustainable finishing—the kind that doesn't leave you burnt out and resentful come January—starts with acknowledging the weight we're carrying. Then it asks a different question: What actually matters most to complete before the end of the year? The answer may not be found in any of the goals you set back in January when the world looked different. But it will be found in what matters most to your people: your employees, your clients, your community, and yourself. For some of you, that might be finally implementing that operational system that gives your team breathing room. For others, it might be as simple as closing out client projects so you can actually take time off in December without your phone buzzing. The businesses that finish this year well won't be the ones that completed everything. They'll be the ones that completed what mattered and let the rest go. Your Assignment for This Week Set a timer for 5 minutes and answer this question: What is the ONE thing I need to complete before year's end to feel grounded heading into 2026? Notice I said one thing, not a list. One thing that, if completed, would let you exhale. Once you have that answer, consider what it would take (realistically, given everything you're managing) to get it done. We'll talk next week about how to move forward without burning out in the process. For now, just identify what matters most. With You in This, Renia C. P.S. - I mean it: Reply to this email and tell me what you're working to complete. Sometimes speaking a goal into the world by sharing it with another human is the first step toward actually finishing it.
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Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
For the next few weeks, we're offering specific tactics, thoughts, and resources for The Solo Acts and micro businesses that haven't yet broken the $250K ceiling. If that's not you, this content might not be directly relevant. Rest assured that we'll be back to our regular Two on Tuesdays topics in January. Happy Tuesday, Reader! Over the past few weeks, we've been talking about The $250K Club and the ceiling that keeps so many women-led businesses stuck. Today, I want to talk about one of...
Happy Tuesday, Reader! Happy almost New Year! We're still on our holiday break (back in the office Monday, January 5), but I wanted to reach out with a special offer for anyone who's been considering The $250K Club. Register by Midnight Tomorrow & Get a Bonus Kickoff Workshop If you register for The $250K Club by 11:59 PM on New Year's Eve, you'll get exclusive access to a bonus 90-minute workshop with me on Tuesday, January 6. (We won't see your registration until Monday, but the magical...
Hi Reader, As I’m sure many of you remember from years past, we're closing our doors for the last two weeks of December. This tradition has become non-negotiable for us, as it’s a time when our team can truly step away, knowing that most of our clients are doing the same. And, it's how we practice what we preach: Rest and leaning into community are essential for sustainability. With that being said… Our offices are closed from December 20 through January 4 to allow our team time to rest...