Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Feedback That Moves People Forward: Places AI Can't Help Your Business, Part 2 [Two on Tuesdays]
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Happy Tuesday, Reader! Much has been written about AI's usefulness for evaluating work quality. But the more we experiment with it, the more we're realizing that quality feedback is still surprisingly difficult to get from a bot, especially for those actively trying to improve their skills. Effective feedback, particularly on creative work, remains inherently human. AI might eventually replicate it, but today it simply doesn't (at least not nearly as well as many believe) Realign with the Human Skill of Giving Quality Feedback on Creative Work Constructive feedback is both empathetic and action-oriented. For creative work especially, AI feedback is problematic because what a current LLM generates is only as good as its training data. It isn't very good at predicting the future from the prompts most users are capable of entering. Beyond those limitations, mimicking empathy is not the same as showing it, as anyone who ever had a review with a problematic middle manager at a corporate job can tell you. For example, when you're reviewing a marketing campaign, a business strategy, or even a simple email, you're not just checking boxes against established rules. You're considering context, audience, timing, brand voice, market conditions, and dozens of other nuanced factors that shift depending on the specific situation. AI can tell you if your grammar is correct or if your design follows established principles. But it can't tell you if your message will resonate with your particular audience at this particular moment or when breaking a rule might be exactly what your brand needs. Two Essential Tips for Giving Quality Feedback So if you can’t rely on AI to provide useful feedback, what can you do? Realign the way you give feedback with these two tips: #1 - Lead with curiosity, not correction. Ask questions about the creator's intent instead of immediately pointing out what's wrong. "What were you hoping to achieve with this approach?" This opens dialogue rather than shutting it down. #2 - Balance the specific with the strategic. Good feedback addresses both the immediate ("This headline could be stronger") and the bigger picture ("This doesn't align with your brand's conversational tone"). AI often misses this balance entirely. Feedback that works for creative work requires human understanding of context, intention, and potential—something that AI hasn't been able to account for, at least so far. Now it’s your turn. Where do you go for trusted feedback for your work, life, or otherwise? Reply to this email and let me know! Until next time,
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Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! It's not groundbreaking news at this point, but study after study shows us that digital-first relationships make us less happy and aren't fulfilling in the same ways as face-to-face connections. Despite being more connected than ever, we're in the midst of a loneliness epidemic, and AI tools only exacerbate the problem. This has a real impact on our humanity, which is (spoiler alert) also screwing over our work lives. The solution is simple, if not easy: Get...
Why Follow-Through is Still Human Work: Places AI Can't Help Your Business, Part 4 [Two on Tuesdays]
Happy Tuesday, Reader! Today’s AI tools make starting things easier than ever. For example, much has been written about how helpful ChatGPT is at getting from blank page to rough draft for writers. But here's what no algorithm can do for you: the discipline of finishing. There are 99 days left in 2025. We're in that magic momentum cycle where hitting those big goals and leaning into the intentions we set in our planning sessions becomes not just possible, but natural. Realign with the Human...
Happy Tuesday, Reader! We've been exploring where AI shortcuts can actually hurt your business. This week we’re focusing on the hidden cost of making your work too easy. Deep learning and maintaining creative skills require cognitive strain. If we’re not careful, what helps us in the short run (freeing up cognitive load with AI tools) can hurt us in the long run. It's crucial to make thoughtful choices about where the trade-off of short-term ease for long-term skill development is worth it,...