Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
2 Steps to Road Mapping Our Reality [Two on Tuesdays]
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Happy Tuesday, Reader! This is the point in January when New Year's resolutions usually falter. What seemed completely doable in the midst of the sparkling hope of the holiday season now feels unattainable between the demands of everyday life. We need small shifts in our daily practices and rituals to create lasting change. Set yourself up for success by mapping out the path you need to get where you want to go. I think of this goal-planning method like planning a route with GPS—one step at a time, adapting as the location changes. I call this “road mapping our reality,” and it’s why I like coaching so much. It’s the equivalent of having a co-pilot to help us navigate. Lay the foundation for your road map with two foundational steps. The first two steps I take with any new coaching client help orient the current location so the route can begin to take shape. We do that by:
These two tools—value identification and SWOT analysis—need to come BEFORE the resolutions or the goals. Not taking the time to go through these steps is why we usually fail to achieve what we said we would on January 1st. If you’re feeling the resolve for those resolutions slide, maybe take a step back and work through these two steps. And, if you need help doing that, reply to this email and let me know!
Until next time, |
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
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