|
Happy Tuesday, Reader! Last week, a client wrapping up her engagement with us said something I haven’t stopped thinking about. She told me she'd be so grateful if there were a way to keep getting the predictions, the direction, and the updates on what other women founders are doing — even after our work together ends. It was the fifth time in a few weeks someone had asked me some version of that question. So here are two reasons I'm finally doing something about it. 1. Because you asked.Colleagues, marketing mentees, and clients have been asking for the return of my no-BS "the way I see it”, unpolished hot takes. The stuff where I actually tell you what I'm seeing, even when it's not comfortable. I used to put out these predictions, training, talks, and articles pretty regularly before I went mostly dark at the end of 2022 (when I realized that the social web was making me pretty darn anti-social). These emails you get from me each week are curated, planned at least a month out, and carefully tied to what Realign Consulting is building toward. The Substack is different. It's real-time, opinionated, and responsive: current events, your questions, personal leadership, habits, and the nerdier tangents that don't fit into two tips a Tuesday (like why I got a Personal Training Certification this year). So, starting Friday, July 31st, you'll get weekly videos, written notes, and interviews, every Friday, on Substack. And, there’s a larger reason I’ve decided to be more visible. 2. Because The 6% Project needs a community, not just an audience.Quick recap, in case you've missed it: The $250K Club is our mentorship community for women founders working toward that $250K revenue mark in a sustainable, impact-focused way. The 6% Project is the next step: a research study launching this fall to find the repeatable patterns among women founders who've sustained revenue past that threshold for three years running. As we move into this next phase, I need more than people reading along. I need a real community, gathered in one place, paying attention together. But, I'm not doing that in the open, alley-cat-defiled sandbox of the big social platforms. I'm doing what I tell my own clients to do: calling in the community. Let’s come together somewhere smaller and quieter, where we can connect without having to suffer bots or bros. That place is Substack. There are four ways to subscribe. I invite you to join us however it makes the most sense for where you are right now. Check it out:
See you there, Renia C. P.S. - We're still gathering participants for The 6% Project. If someone in your world comes to mind (whether they've crossed that $250K mark or are still working toward it), please send them our way. |
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! Over the past two weeks, we've been talking about Placebinding™ (the intentional art of rooting your business in a real place and real relationships) and why it's one of the most reliable paths to a sustainable $250K. We looked at brand recognition and team-building. We looked at relationships and trades as the skills most resilient to AI disruption. Today, I want to zoom out and look at the bigger picture: what's happening to the American economy, and why I believe...
Happy Tuesday, Reader! My husband, Craig, used to tell our sons that if you're good at sales and have a trade, you'll always be able to make a living, no matter where you are. That was good advice. I've watched it hold true for him, and for others in my life, over the years. It's also shaped how I think about the future of work for women-owned businesses and their teams. Last week, I talked about Placebinding™: the intentional art of rooting your business in a real place and real...
Happy Tuesday, Reader! I've said this before, and I'll keep saying it: Most community-based businesses would be better served by getting off the internet and into a real-life room. That's the heart of Placebinding™, a concept I first introduced in this newsletter earlier this year, and one I want to dig further as we continue to discuss the importance of The 6% Project and The $250K Club. Placebinding™ is the intentional art of rooting into the place where you are and the people who have...