Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
What Online Discoverability Looks Like for Small Businesses in the Age of AI [Two on Tuesdays]
|
Happy Tuesday, Reader! If you've been watching your website traffic drop, your social media engagement plummet, or your Google Ads become less effective over the past 18 months, you're not imagining things. Search and social as we've known them for the past 20 years are fundamentally changing. Don't panic. Do act.Your current SEO, PPC, and social media strategies are probably offering diminishing returns. This isn't a fluke—it's the new reality as AI reshapes how people find businesses like yours online. But it’s not time to throw in the towel. The same tactics that worked in 2020 simply won't work for most small businesses as we move into 2026—and that's okay. What matters is adapting to what's actually happening in your market. If you're already producing stellar content that gets tons of feedback from your audience every week, you can stop reading now. Everyone else—aka almost all of us—needs to take strategic action. This week, take a hard look at what's stopped working for you over the past year.Here are two questions to help you evaluate what's working (and what isn't):
The good news? There are still effective ways to be discoverable in this new landscape.If you've been focused on providing value to the community you serve, there's good news: You don't have to reinvent the wheel. But, you will have to think differently about how your ideal clients find and choose to work with you. That’s what we’ll be discussing this month as we head into the critical planning phase for next year. Stay tuned! Until next time, P.S. - There are still a few spots available for 2026 planning sessions. If you're ready to move beyond outdated tactics and build a discoverability strategy that actually works, learn more here.
|
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! There’s no question that every small- and micro-business leader is having to make tough decisions right now about how best to serve their team, customers, and community. But this is not the first time we’ve faced economic uncertainty, which is why I know sustainable business growth is still possible—and perhaps more necessary than ever. Sustainable growth means evolving, changing, and blooming over time without burning people out. For a business to have sustainable...
Happy Tuesday, Reader! I started writing about the uncertainty in our current market last year. And to say it’s gotten even more tumultuous might be an understatement. The early days of the pandemic are still fresh in many of our minds, and some of us were around to navigate the Great Recession of 2008-2009. But for many small businesses, what's happening now with tariffs, inflation, and shifting consumer confidence is hitting differently. It's not just supply chain chaos. Your customers'...
Happy Tuesday, Reader! If you're like most founders I work with, the word "networking" might make you cringe a little. It's earned a reputation that conjures images of forced conversations, uncomfortable self-promotion, and that nagging feeling that you're just using people for personal gain. And, coming across as “salesy” in the current market can make you seem out of touch, at best. But what if networking could feel different? What if it could help you build a community that sustains your...