Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
What Online Discoverability Looks Like for Small Businesses in the Age of AI [Two on Tuesdays]
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Happy Tuesday, Reader! If you've been watching your website traffic drop, your social media engagement plummet, or your Google Ads become less effective over the past 18 months, you're not imagining things. Search and social as we've known them for the past 20 years are fundamentally changing. Don't panic. Do act. Your current SEO, PPC, and social media strategies are probably offering diminishing returns. This isn't a fluke—it's the new reality as AI reshapes how people find businesses like yours online. But it’s not time to throw in the towel. The same tactics that worked in 2020 simply won't work for most small businesses as we move into 2026—and that's okay. What matters is adapting to what's actually happening in your market. If you're already producing stellar content that gets tons of feedback from your audience every week, you can stop reading now. Everyone else—aka almost all of us—needs to take strategic action.
This week, take a hard look at what's stopped working for you over the past year. Here are two questions to help you evaluate what's working (and what isn't):
The good news? There are still effective ways to be discoverable in this new landscape. If you've been focused on providing value to the community you serve, there's good news: You don't have to reinvent the wheel. But, you will have to think differently about how your ideal clients find and choose to work with you. That’s what we’ll be discussing this month as we head into the critical planning phase for next year. Stay tuned! Until next time, P.S. - There are still a few spots available for 2026 planning sessions. If you're ready to move beyond outdated tactics and build a discoverability strategy that actually works, learn more here.
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Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! It's not groundbreaking news at this point, but study after study shows us that digital-first relationships make us less happy and aren't fulfilling in the same ways as face-to-face connections. Despite being more connected than ever, we're in the midst of a loneliness epidemic, and AI tools only exacerbate the problem. This has a real impact on our humanity, which is (spoiler alert) also screwing over our work lives. The solution is simple, if not easy: Get...
Why Follow-Through is Still Human Work: Places AI Can't Help Your Business, Part 4 [Two on Tuesdays]
Happy Tuesday, Reader! Today’s AI tools make starting things easier than ever. For example, much has been written about how helpful ChatGPT is at getting from blank page to rough draft for writers. But here's what no algorithm can do for you: the discipline of finishing. There are 99 days left in 2025. We're in that magic momentum cycle where hitting those big goals and leaning into the intentions we set in our planning sessions becomes not just possible, but natural. Realign with the Human...
Happy Tuesday, Reader! We've been exploring where AI shortcuts can actually hurt your business. This week we’re focusing on the hidden cost of making your work too easy. Deep learning and maintaining creative skills require cognitive strain. If we’re not careful, what helps us in the short run (freeing up cognitive load with AI tools) can hurt us in the long run. It's crucial to make thoughtful choices about where the trade-off of short-term ease for long-term skill development is worth it,...