Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
The Hope & Peril of AI Overviews [Two on Tuesdays]
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Happy Tuesday, Reader! If you've searched for anything on Google lately, you've probably noticed something different at the top of your results: AI-generated summaries that endeavor to answer your question before you even click on a link. These are called AI Overviews, and they're Google's attempt to synthesize information from multiple sources into one comprehensive answer. These aren't the same as organic search results or even the rich snippets that used to give "zero-click" answers. They're something new (powered by large language models) and they come with both promise and problems. Here are two things you need to know about AI Overviews and what they mean for your business: AI Overviews are often over-synthesized and still dangerously inaccurate. But they're getting better.Right now, AI Overviews frequently miss the mark. They over-simplify complex topics, synthesize information in ways that strip out important nuance, and—most concerningly—they're still too often entirely and dangerously wrong. We've all seen the viral examples of terrible AI answers, and the risk of misinformation is real. That said, this isn't Google's first rodeo with degraded search quality. Remember search circa 2011? It was pretty terrible. Marketers had ruined it with keyword-stuffed $5 articles written by unskilled writers in languages they didn't speak.
Much of the best-ranked content was garbage that got there because site owners bought backlinks. However, once search degraded enough, Google miraculously found a way to fix it, and search got a whole lot better. That's what's happening now with AI Overviews. It's messy, it's imperfect, and it's going to take time. But it is going to get better. In the meantime, there is something we can do. It's time to relearn how to sell without relying on the click.We used to know how to sell without a click. Before digital marketing became obsessed with click-through rates and conversion funnels, we understood that visibility, reputation, and consistent presence were what built trust and drove business. It's time to relearn that skill. This is how search works now. Your credibility is built across every article, every social post, every piece of content you've created, not in gaming one algorithm. The businesses that will thrive are those that consistently build genuine authority and expertise over time. The good news? If you've been doing the work (creating valuable content, building relationships, showing up consistently) you're already ahead. AI Overviews will eventually reward that. We just have to be patient and strategic while the technology catches up. How are you building your authority and expertise in ways that transcend any single platform or algorithm? Until next time, Renia C. P.S. - Need help developing a content and visibility strategy that works in this new landscape? We're now booking mid-year strategy retreats where business founders and their teams create actionable roadmaps to build authority and reach their audience, no matter how search evolves. |
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
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