Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
It's Almost Strategic Planning Season—Are You Stuck in Sound Check Mode? [Two on Tuesdays]
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Happy Tuesday, Reader! Instead of sharing my usual Two on Tuesdays resources, I'd like to take this time to discuss planning and how we spend our time as leaders. Our Fall Strategy Retreat spots are now open exclusively for email subscribers and current clients. In these strategy sessions, we work with business founders and their teams to develop tailored plans for the year ahead. And not just their marketing plans—their overarching business goals and the systems they need to achieve them, based on the type of company they lead and where they want to go.
Over the last several weeks, we've discussed the importance of building a strategy that fits your specific business model and vision. Today, I want to address why so many leaders still struggle to make time for this crucial work. I call it the Sound Check Spiral—getting stuck in endless preparation mode without ever taking the stage. The #1 reason business leaders give for missing out on their big visions? They “don’t have time.” American work culture teaches us that our productivity is tied to our value—as business leaders and as people. We're taught that, to be worthy, we must prove to others that we're doers. And doers have full schedules. We feel guilty when we slow down or stop, so we keep piling on the "shoulds" and "have tos." But what if we could turn the tables on that feeling of inadequacy? What if we stopped believing that being busy makes us valuable? What if, instead, we stated the truth about our schedules: I'm afraid of missing an opportunity for my business, so I cast a wide net and say yes to things I'm not excited about. I don't know how to get my big vision across to my team, so I don't delegate like I should to let them take ownership. I feel inadequate as a business owner and leader, and if I stop for even a minute, I feel like it will all come crashing down. Whatever truth you own about why you use the "too busy" excuse, there's nothing rock star-like about being stuck in the Sound Check Spiral forever. During our Do Better Business™ Strategy Retreats, we learn how to step out of endless preparation and onto the main stage. When we're driven by a strategy tailored to our specific business type, the conversation changes. We see our time excuses for what they are and replace them with systems to create space for and support our big work in the world. As any musician knows, the real magic doesn't happen during sound check—it happens when you finally take the stage and perform.
What are you doing right now to turn your vision into a reality? It's time to press pause on the day-to-day busyness of running your company and face what's next with strategic intention. Book your obligation-free info call today to see if our Strategy Retreats would be right for you and your team. Only 9 spots remain across our three cities: Orlando, Chicago, and Lexington, KY. Until next time, Renia C. P.S. - Remember, these spots are available exclusively to subscribers and current clients for a limited time. Reserve your spot with a free info call before we open the remaining spots to everyone else. |
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
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