Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Busting the Myth: Social Media is Not Going to Build Your Business | The $250K Club
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For the next few weeks, we're offering specific tactics, thoughts, and resources for The Solo Acts and micro businesses that haven't yet broken the $250K ceiling. If that's not you, this content might not be directly relevant. Rest assured that we'll be back to our regular Two on Tuesdays topics in January. Happy Tuesday, Reader! If you've been on this list for a while, you probably know a bit of my story. Realign Consulting started as the terribly named C2B Professional and Life Development back in 2008, and we evolved into a company primarily selling marketing services because of my early success on Facebook and LinkedIn. So what I'm about to say might surprise you. Social Media Is Not Going to Build Your Business.In a 2026 world, social media is some of the most expensive and least effective marketing a local business can do. Yes, that includes Instagram and TikTok. Social media marketing is labor- and time-intensive. And if you don't already have an audience, the likelihood of getting one organically is almost zero. Way to put a damper on the holiday cheer, huh? The Safe Choice That Keeps You StuckLook, I know social media feels like the safest, least scary option. Approximately 87 zillion so-called coaches show up in your feed the moment you launch a business profile, promising to unlock your success without you ever having to go outside. But the truth is, most of them don't actually make a real living. The few who do usually rely on a combination of paid advertising and deeply manipulative one-to-one sales tactics to get there. (Oh, and also a lot of free labor—see last week's email.) Meanwhile, getting out into the real world (IRL) is…
I'm Not Teaching You What I Did. I'm Teaching You What Works.In The $250K Club, I'm not going to teach you exactly what I did to get to $250K. The truth is that it took several years, and the world I did it in no longer exists. Instead, I'm going to teach you how dozens of our clients have done it over the last 15 years. I'm going to teach you the system we use to replicate that success over and over again, because we know it works. "How I did it" is just an anecdote. It doesn't mean anything until the system you're selling keeps creating the results you're promising over and over again. Learn The Skills That Actually Generate RevenueIn The $250K Club, you'll learn how to:
Social media and most social media influencers are not going to get your local business where it needs to be. For that, I am begging you: Put down your phone, get out into the real world, and go face-to-face with your customers and other businesses. This is where the magic happens. Until next time, Renia C. P.S. - The $250K Club opens for our 8 founding women next week. Get on the waitlist now—we're serious when we say there are only 8 spots, and we won't open for a new group again before July. |
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! Over the past three weeks, we've explored The Alignment Trinity™, a powerful framework for businesses navigating uncertainty. Today, I want to bring these concepts together and show you how they create a resilient foundation for your business, particularly in these challenging times. As we've discussed, sustainable and resilient business growth requires the alignment of three critical elements: People: Your stakeholders (employees, customers, vendors, and community)...
Happy Tuesday, Reader! If you've been following along these past two weeks, you've done some important work. I've shared tools for reconnecting with your people and taking a hard look at the systems carrying your business forward. Today, we complete The Alignment Trinity™ with what may be the most fundamental element of all: our habits. As a quick reminder, sustainable and resilient business growth requires a critical alignment of people, systems, and habits. When people are aligned, they can...
Happy Tuesday, Reader! What progress have you made on your 2026 plan so far? If your answer is somewhere between "some" and "it's complicated," you're not alone, and you're not behind. What you probably have is a systems problem. Specifically, systems that were built for a reality that looks very different from the one we're all operating in right now. Last week, we talked about your people, the stakeholders who make everything possible. This week, we're building on that foundation with the...