Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
2 Weekly Habits for Better Clarity, Focus, & Productivity [Two on Tuesdays]
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Happy Tuesday, Reader! Does your week ever feel like it’s slipping through your fingers? Or do you find yourself staring at the week ahead, wondering how you'll manage to get everything done? No matter how hard you try, you just can’t find the time to tackle those tasks that require your full attention. Years ago, I was introduced to the Getting Things Done methodology. I’ve since adapted the GTD Weekly Review to develop two weekly habits that help me tame the chaos and be more intentional with my energy. Weekly Habit #1 helps me wrap up the week and put work aside for a bit. At the end of my week, usually Friday, I schedule time to clear the decks, set up for a new week, and review my long-term plans and goals. This includes things like…
Completing these tasks helps me to physically and mentally disengage from work for the weekend, rest, and be more present for my family. Weekly Habit #2 helps me prepare and prioritize for the week ahead. At the beginning of my week, which for me is Sunday evening, I meet with my partner, and we go through the GTD process together: 1. Capture Everything: Ensure all tasks, ideas, and commitments are captured in your system. 2. Clarify: Process what you've captured. Decide if it's actionable. If it's a task you can do in less than 2 minutes, do it. Otherwise, delegate it or defer it. 3. Organize: Prioritize tasks, set reminders, and categorize them appropriately. 4. Reflect: Review your lists. Update, modify, and ensure everything aligns with your goals. 5. Engage: Work on your tasks based on your priorities. We can’t control everything, and life still happens. Even then, I find I’m better able to pivot and adjust in the moment when I’ve taken the time at the beginning of the week to set things in order. What habits can you put in place to bring greater clarity and focus to your week? Until next time, |
Renia Carsillo
Renia (pronounced R-EE-n-a) Carsillo hates business silos and marketing hacks. So, she spends her days working with mid-size and small companies to integrate their business strategy with their impact strategy, design sustainable marketing frameworks, and find a growth cadence that works for their team and their lives. Renia believes founders are uniquely positioned to create a kinder, more equitable world. She is passionate about bringing C-level strategic support to the small and mid-size companies shaping their communities every day. Renia says, "Sustainable marketing is built on a solid business strategy. A solid business strategy is built on values-driven habits. Values-driven habits are built on healed/healing leaders. We can’t do these things separately. They’re all interconnected. ”
Happy Tuesday, Reader! Today is many people’s least favorite day: The day most personal taxes are due. This week, I’d like to offer two mindset shifts for any of us who dread paying taxes: Tax Day Mindset Shift #1: In a capitalist society, when we love something, we generally want to give it money (paraphrased from Ronny Chieng—watch the full clip here). Paying taxes is literally what we do to show our love and appreciation for living where we do. If you can show me a well-organized society...
Happy Tuesday, Reader! The market feels more uncertain now than at any time since the 2008 financial crisis— perhaps even more so than during the pandemic for many small businesses. In moments like these, being impact-minded means adjusting our selling approach to meet the needs of the moment. Community-based businesses, in particular, should focus on addressing survival needs rather than higher-level wants. This shift in messaging is not about manipulation—it's about honestly showing your...
Happy Tuesday, Reader! This week, I am challenging you to sit with a question that I ask each of my clients: If your company’s goal is to scale (your sales, client base, etc.), why? I frequently find myself sitting across from founders who assume that scaling should be the goal of every company, but experience has taught me that this is not always the case. Way too often, the Why is the result of lazy thinking, relying on what all the other “cool kids” seem to be doing, or—at worst—ego...